HealthPartners introduces new sign of mission, vision and values
Transition to new logo will occur during 2014
BLOOMINGTON, MINN. – (January 13, 2014) – HealthPartners today unveiled a new logo that will be implemented throughout its organization during 2014. The logo unveiling follows last year’s introduction of the organization’s new mission, vision and values.
“When people we serve see this logo, we want them to see our dedication to excellence, compassion, partnership and integrity,” said Mary Brainerd, president and CEO. “We know that a new logo earns meaning over time, and we will build that meaning with every experience our patients and neighbors have with us. We see this new logo as a wonderful start to 2014.”
The organizations that are part of HealthPartners will adopt the logo while retaining their current names. The organization’s existing logos will continue to be seen alongside the new logo, but with less and less frequency, as the transition proceeds during the year.
The HealthPartners organization in Minnesota and Wisconsin includes HealthPartners, Park Nicollet, Methodist Hospital, Capitol View Transitional Care Center, Hudson Hospital & Clinics, Integrated Home Care, Lakeview Hospital, North Suburban Family Physician Clinics, Physicians Neck and Back Clinics, River Valley Dental Care, RiverWay Clinics, Stillwater Medical Group, Westfields Hospital and WOW Orthodontics.
Founded in 1957, HealthPartners is the largest consumer-governed, non-profit health care organization in the nation. It is dedicated to improving the health of its members, patients and the community. HealthPartners provides a full-range of health plan services including insurance, administration and health and well-being programs. Since its combination with Park Nicollet in 2013, its care system includes more than 1,700 physicians; five hospitals; 52 primary care clinics; 22 urgent care locations; and numerous specialty practices in Minnesota and western Wisconsin.